As a side note, I'm in marketing and I ran a big competition on Facebook not long ago for people to win a piece of jewellery, and there were SO MANY comments from people saying things like "OMG I really hope I win this for my mum, she has cancer and she would LOVE something like this." as a way to try and influence the winner decision.
It was a $20 pendant.
It's like... why don't you JUST BUY YOUR DYING MUM A F****** PENDANT