Over 29 million players have joined Arthur Morgan and the Van Der Linde Gang on their adventures in Red Dead Redemption 2. In its recent earnings report, Rockstar Games revealed that the latest title in the Red Dead franchise has moved almost 30 million copies.
Sales crossed the 17 million mark back in November 2018. Much like GTA 5, a constant stream of DLC for the multiplayer mode, Red Dead Online, helped a great deal with retaining players while attracting new ones. The recently introduced Roles, and especially the Moonshiners DLC, helped boost player numbers significantly.
In fact, Red Dead Online achieved peak player count twice in as many months. In December, when the Moonshiners update released, more players played the game than ever before - and then in January more played than in December. Despite a rocky start, Red Dead Online is a clear success.
However, the main contributor to the high sales figures was the 2019 launch of the game on PC. This staggered release schedule was part of the reason why Rockstar's other runaway success, GTA 5, managed to rack up record-breaking sales, and the tactic paid off with Red Dead Redemption 2 as well.
Red Dead Redemption 2 is joined by GTA 5 in smashing new sales milestones, with the other title selling over 120 million. Red Dead Redemption 2 only has 90 million to go if it wants to catch up! This news comes on the tail of the announcement that co-founder Dan Houser is going to leave Rockstar in March. His brother, Sam Houser, will stay in his current position of president in the company.
Rockstar recently spoke with Polygon about the future of Red Dead Online, and more specifically the direction DLC is going to be heading from here on. Roles are clearly something players enjoy, so we can expect more of those, as well as additional content for existing Roles. A focus on properties and businesses is to be expected.