Hard to say. On one hand, you have one of the most controversial gaming companies, probably THE most controversial. Bully, Manhunt, GTA of course, all were very very criticized by the mainstream culture in some way for being heavily violent and politically incorrect. And they're not ashamed of such fame, quite the opposite, they wear it like a crown. On the other hand, there is the new Rockstar, and we still are to see if they will honor their roots by doing whatever they find artistically interesting and entertaining or if they will succumb to the status quo and avoid controversies for fear of being criticized.