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Red Dead Redemption 2’s Marketing Push Needs To Start Soon


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Red Dead Redemption 2 fans have gotten used to being starved for information. But after two delays, everyone is getting anxious as the current projected release date inches closer and Rockstar Games continues its radio silence.

Even though initially we knew a delay was definitely a possibility, it’s reasonable to hope that there won’t be a third.

Now, Rockstar has a unique way of doing things, an approach to pre-release marketing that really isn’t mirrored by any other company in the business, and thus they can’t be compared to how others market their games.

That said, Rockstar has plenty of titles under their belt for us to compare the Red Dead Redemption 2 situation to, plus even a company with as much goodwill as Rockstar has to adhere to how markets work.


October is fast approaching, however the past months since the latest delay – which was announced alongside a promise of new info coming soon after – went by much the same way as all the others.

Not a peep has been heard from Rockstar, barely anything is known about the game, and to say that the game is under-marketed is an understatement.

Red Dead Redemption 2 has a whole lot of traction among fans and made a huge splash online, but that sort of hype isn’t enough to sell a game to a wide crowd.

GTA Online was used as a venue for promotion once before, and while using a game which is played by millions isn’t the worst strategy out there, it was only used a single time.

Grand Theft Auto V, a game from a franchise with infinitely more brand recognition and mainstream appeal than Red Dead, was marketed extensively prior to release. At a minimum Red Dead Redemption 2 needs a similar marketing plan.

Take-Two will play things much more conservatively than simply banking on Red Dead Redemption 2 selling on nothing but its name alone.

Rockstar is a huge name, but even they cannot make back the huge budgets of their titles without marketing – not to mention a return on investment.


Many fans have come to the conclusion that unless things heat up before the Take-Two conference call in May, the future of Red Dead Redemption 2 will be uncertain.

The post Red Dead Redemption 2’s Marketing Push Needs To Start Soon appeared first on RDR2.

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On 4/17/2018 at 7:21 PM, GatoNegro said:

Considering they have till October, I think they are fine to wait until June. I am guessing they are waiting for e3 to start pushing for sales but I could be wrong.

June because of e3 or just in general?

I think most games stick to a 3 months rule. They start gunning ads and what not 3 months prior to the release date. So this means late July is when we should expect more advertisements to be seen. Some say this is down to not overspending on commercials and ads. 

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I'm just trying to keep my mind off of the game for the most part so that I don't get too excited about it until they give me a reason to (that way I can also tell myself that I won't be disappointed if they do delay it yet again)..

Here's hoping that they do kick up the marketing soon though otherwise it'll mean that RDR2 will slip even further yet again, I'm not sure what sort of minimum time period is required and acceptable to them prior to release but I'm sure they're getting close to that.

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I'm with Jamesie. I kind of been laying low on things with the game. I know they gave us a release date but until I see it popping up in gaming stores or on TV, I am not going to get too excited for it.

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On 4/21/2018 at 11:50 PM, FLIP said:

I'm sure they will give us another trailer this month or next month and then we will see commercials and in-store ads popping up all over. 

This should be the case but you never know. I don't think every single company sticks to the same ad campaign for every release. 

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